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The site states the following, "Are you a candidate? Stephen C." We noticed that the web page also said " LASIK is about you, your eyes, your dreams." It also stated " To that end, I am committed to constantly hone my skills, consistently seek out and use the most sophisticated technology available, and to always keep you at the center of this pursuit. Director of Coleman Vision in Albuquerque, New Mexico, is a leader in the field of laser vision correction. His practice is dedicated exclusively to LASIK." The header had LASIK as the highest ranking keyword. This keyword was followed by eye surgeon, vision correction, and eye surgery which isn't as urgent as LASIK. The other words the site uses is New Mexico. Albuquerque is also included and might not be viewed by search crawlers.